TL;DR
Get kitchen staples and gadgets delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Monster Beverage plans to return to protein shakes with Monster + Protein, a canned drink scheduled to begin rolling out in January 2027. The company says it will contain 30 grams of protein and 160 milligrams of caffeine; pricing and exact availability have not been reported.
Monster + Protein is planned in chocolate and vanilla flavors. The company’s product details list 2 grams of sugar and 6 grams of prebiotic fiber per drink. The report does not specify the can size, price, protein source, or whether the nutritional figures apply to a particular serving size.
The shake combines protein with 160 milligrams of caffeine, which the report describes as the amount in a standard Monster can. That caffeine content gives the product an energy-drink element alongside its protein positioning. Monster is set to begin rolling out a broader group of 2027 innovations in January, but the report does not provide a more detailed schedule for the protein drink.
The protein product is part of a wider slate of planned releases. Monster also plans new flavors for its namesake energy drink, including passion fruit orange guava, candy apple red, tea and black raspberry. Two espresso-forward offerings in cream and vanilla flavors are also planned, each with 200 milligrams of caffeine, according to the report.
Protein Meets Monster’s Energy Strategy
The launch puts Monster into a beverage niche where protein and caffeine are sold together, positioning the company to compete with canned products from Beyond and C4 Energy, as identified in the report. Its formula links the familiar energy-drink proposition to consumer interest in protein, rather than presenting the product as a conventional shake alone.
That move also fits Monster’s stated approach of using product development to reach new buyers and occasions. The company’s plans span protein, new energy-drink flavors and espresso-forward drinks, suggesting it is seeking growth through products beyond its core lineup. How much the protein shake contributes to sales, or whether customers will see it as a meaningful alternative to existing options, remains unknown before launch.
Products Worth Considering
Vitamix Ascent X2 SmartPrep Kitchen System, Black
Weber Spirit E-325 3-Burner Gas Grill with Sear Zone
Cuisinart Grind & Brew Single-Serve Coffee Maker, DGB-30
As an affiliate, we earn on qualifying purchases.
Monster’s Earlier Protein Shake
Monster previously entered the category with Muscle Monster, launched in 2014 and discontinued in 2017. The planned 2027 release is therefore a return rather than the company’s first attempt at protein drinks. The report does not explain why the earlier product was discontinued or what has changed in Monster’s approach since then.
Food Dive reported that nearly half of adults are seeking more protein in their diets, providing market context for the renewed effort. That figure describes consumer interest as reported by the publication; it does not establish expected demand for Monster + Protein. The product was shown at NACS as part of the company’s announced 2027 innovation plans.
““In 2027, we are continuing to focus on the consumer, going deeper on the occasions where energy plays a role for them, and you see that reflected in our latest innovation plan.””
— Jordi Gayola, CMO of the Americas for Monster Energy
Launch Details Still Unreported
Monster has announced the product and its planned 2027 rollout, but pricing, can size and specific retail availability have not been reported. The source also does not identify the protein source, provide a full nutrition label, or explain whether the listed amounts refer to one can of a specified size.
It remains unclear whether Monster + Protein will be distributed nationally from the start, how it will be marketed against competing canned drinks, or whether the company will report sales separately. Monster has not provided a public sales forecast for the product in the supplied material. Its earlier Muscle Monster line was discontinued, but the reason for that decision is not given.
January Rollout and Product Details
Monster’s broader 2027 innovation rollout is scheduled to begin in January 2027. Further information about Monster + Protein may clarify its price, package size, ingredients and where consumers can buy it, but no additional release dates or distribution details are available in the report.
The company’s other planned launches—new Monster flavors and two espresso-forward drinks—are also part of the 2027 slate. Retail availability and timing for each product have not been detailed. The next concrete milestone is the start of the planned rollout; until then, the announced specifications describe Monster’s plans, not a product already available to consumers.
Key Questions
What is Monster + Protein?
It is a planned canned protein shake from Monster Beverage, scheduled to begin rolling out in 2027. The announced flavors are chocolate and vanilla.
How much protein and caffeine will it contain?
Monster’s announced product details list 30 grams of protein and 160 milligrams of caffeine. The report does not specify the can size or serving basis for those figures.
When will Monster + Protein be available?
Monster’s 2027 innovation rollout is set to begin in January 2027. A more precise release date or store-by-store availability for the protein shake has not been reported.
Has Monster sold protein drinks before?
Yes. Monster launched Muscle Monster in 2014 and discontinued it in 2017. The report does not give a reason for its discontinuation.
How much will the drink cost?
No price has been reported. The available announcement also does not specify package size or the product’s protein source.
Source: rss
