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Snack Right Super Foods is recalling specified lots of Brad’s Crunchy Kale and Veggie Chips because they may contain thallium. The products were distributed nationwide from October to December 2025; consumers who have them should stop eating them and discard them.
Snack Right Super Foods, Inc., which does business as Brad’s Raw Chips, is recalling specified lots of Brad’s Crunchy Kale and Veggie Chips because they may contain thallium, the company said in a recall announcement posted by the U.S. Food and Drug Administration on November 3, 2026. Consumers who bought the listed products are advised to stop eating them and discard them; the company says refunds are not being offered.
The recall covers four products sold in bags under the Brad’s Plant Based brand: Original Crunchy Kale, Cheeze It Up Crunchy Kale, Radical Ranch Crunchy Kale, and Veggie Chips Kale. The affected products carry specified lot codes and best-by dates extending from December 21, 2026, through February 17, 2027. The company estimates that about 25,000 bags, or 2,097 cases, are in commerce.
The recalled products were distributed nationwide through KeHE Distributors and United Natural Foods, Inc. (UNFI), and sold directly to five individual consumers. The company says distribution took place from October 2025 through December 2025. The recall announcement lists the affected products, package sizes, UPCs, lot numbers and best-by dates; consumers should compare those details with the packaging they have.
The company says the recall began after the FDA advised it of thallium in tested products. The announcement identifies a potential contamination concern, but does not provide test results or thallium concentrations for each recalled lot. Consumers with questions can email Alexa Olvera at alexandra@thesnackright.com, Monday through Friday, 10 a.m. to 4 p.m. Eastern Time. The company says it expects to respond within one business day.
Health Guidance for Recalled Chips
The recall matters because thallium exposure can cause serious health effects at relatively high levels, according to the company’s notice. It describes possible acute or chronic effects as gastroenteritis, damage to peripheral nerves and alopecia, or hair loss. The notice does not say that every bag contains thallium or quantify exposure from eating any particular product.
For consumers, the immediate action is clear despite those gaps: check the product name and lot code, stop consuming a listed product and discard it. The company says not to return the product to the store and says refunds are not being offered. Anyone who believes they experienced adverse health effects after eating the chips should contact a health care provider, the notice says.
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Earlier California Testing and Recall
The recall follows an earlier public health investigation. According to the company announcement, in May 2026 the California Department of Public Health advised consumers not to eat certain Brad’s Plant Based products after investigating an inquiry involving one person with elevated thallium levels. The department collected samples at retail stores in the Sacramento area; laboratory testing found elevated thallium levels in multiple varieties, the company’s notice says.
The company says the FDA later advised it that thallium was found in tested products, prompting the voluntary recall. It also states that the manufacturing process did not introduce the contaminant. The company’s explanation is that kale and other brassica crops can take up elements from soil, and dehydration removes about 85% to 90% of the product’s water, concentrating elements already present in fresh kale. These statements describe the company’s account; the announcement does not include detailed laboratory data or a full account of the FDA’s testing.
The FDA page identifies the notice as a company announcement posted as a public service. It says the agency does not endorse the product or the company. The company describes the recall as voluntary and says it is being conducted with the FDA’s knowledge.
Thallium Levels and Lot Testing
The announcement does not state the thallium concentrations found, how many individual bags or lots tested positive, or whether the listed lots have different levels of contamination. It also does not describe the amount or duration of consumption associated with the potential health effects. The recall language says products may contain thallium; it does not establish that every recalled bag is contaminated.
The notice provides no count of reported illnesses and does not say that any illness has been confirmed as linked to these chips. It refers to the California investigation of one individual with elevated thallium levels, but does not establish that the person’s levels were caused by the products. The available announcement also does not specify whether additional products or lots could be added to the recall.
Consumer Steps and Company Contact
Consumers should compare packages with the listed product names, UPCs, lot codes and best-by dates in the recall notice. If a product matches, stop eating it and discard it; the company says not to return it to the retailer. It has not announced a refund process. For questions, consumers can contact the company by emailing alexandra@thesnackright.com during the stated weekday hours.
People who think they may have experienced adverse health effects should contact a health care provider, according to the recall notice. The company says it expects to respond to consumer inquiries within one business day. The FDA page identifies the recall as being conducted with the agency’s knowledge, but the announcement does not set out a further public update schedule. Consumers can refer to the FDA recall notice for the complete product and lot list and watch for updates from the company or public health authorities.
Key Questions
Which Brad’s products are included in the recall?
The recall covers specified lots of Brad’s Crunchy Kale, Original; Crunchy Kale, Cheeze It Up; Crunchy Kale, Radical Ranch; and Veggie Chips Kale. Check the package’s lot code and best-by date against the complete list in the recall notice.
Why are the chips being recalled?
Snack Right says the products may contain thallium and that the recall followed advice from the FDA about thallium in tested products. The company notice does not give concentrations or say every recalled bag contains the metal.
What should I do if I have a recalled bag?
Stop consuming it and discard it. The company says not to return the product to the place of purchase and says refunds are not being offered.
What health effects does the notice describe?
The company says acute or chronic thallium exposure at relatively high levels can cause gastroenteritis, peripheral nerve damage and hair loss. The notice does not quantify exposure from the recalled products. Anyone who believes they experienced an adverse effect should contact a health care provider.
How can consumers contact the company?
Email Alexa Olvera at alexandra@thesnackright.com. The company lists availability Monday through Friday, 10 a.m. to 4 p.m. Eastern Time, and says consumers can expect a response within one business day.
Source: fda.gov
